Communities, Equality and Local Government Committee
CELG(4)-19-13 : Paper 2
Inquiry into participation levels in sport in Wales
Response from : Welsh Sports Association
About the Welsh Sports Association
(WSA)
-
The Welsh Sports Association (WSA) is the recognised independent
voice for sport, physical recreation and outdoor pursuits in Wales.
Since its foundation in 1972 the WSA has been the
‘umbrella’ organisation for National Governing Bodies
(NGBs) of sport in Wales, providing them with representation and
support. Currently over 60 NGBs are members of the WSA with an
estimated 500,000 plus individual members participating in sport
and recreation under their banners.
-
As well as being the voice for the sector the WSA offers a wide
range of services to its members including guidance, training,
information, governance support, financial management, development
support and other services.
- This response has been put together by the WSA in
consultation with its members.
MEETING
GOALS
- A number of National Governing Bodies (NGBs)
have challenged themselves to meet aspirational targets to help
meet the goals set out by Welsh Government and Sport Wales.
In the last year, significant increases have been seen in
participation levels in sports such as gymnastics (25%), swimming
(39%), cycling (24%), boxing (33%) and athletics (12%), as
well as a 20% increase in disability sports clubs.
- These increases are mostly the result of
systematic and sustained efforts to improve the way the sport is
delivered. To make significant change, NGBs have looked at
elements such as whether they need to adapt their format, rules,
venues and infrastructure. They have considered how to make
their sport more family friendly; how facilities might be developed
or better used to enhance capacity; what coaches, officials and
administrators are needed, and what training and support they need;
how their clubs can be consulted and engage with changes; utilised
tools such as market segmentation to review who is mostly likely to
be attracted to their sport and adapted their approach to suit this
audience: created business development and mentoring schemes to
help clubs improve their operation and so increase their
membership. The InSport programme from Disability Sport Wales
is also helping NGBs and clubs do more to create opportunities
accessible by people with disabilities. NGBs have had to do
all this… and make sure they keep the people currently
involved!
- All this is a vast amount of work. For
small sports, particularly those entirely run by volunteers,
undertaking this level of change, whilst still trying to ensure
that the day to day business of the organisation runs smoothly is a
huge challenge. Even in bigger sports with paid staff, the
bulk of delivery is done by volunteers. Engaging the
voluntary workforce in this change takes time, so none of this
happens overnight. So while there are some great examples of
good progress, the work involved and the time lag before results
are seen should not be underestimated.
DATA AND
STATISTICS
- Sport Wales conduct biennial surveys on adult
and young people’s participation. The data provided is
very useful in providing trend information and can be broken by
equality strand and socio-economic group at national level.
The fact that the surveys are only done every other year does mean
that they are slow to show any impact of events or major
initiatives.
- NGB membership data is generally collected
annually and is linked to the seasonality of the sport involved.
Data is only collected on people who affiliate to the NGB or take
part in organised programmes. Most sports can breakdown data
by gender and an increasing number by disability and
ethnicity. Data on socio-economic group is not normally
collected although analysis by postcode can be done by some
NGBs. Increasingly NGBs are interrogating the data they hold
and using it to inform planning and decision making. In
smaller NGBs, where the data is often held in a simple format on a
volunteer’s personal computer, this is harder and more time
consuming for already stretched volunteers to do.
- A small number of NGBs have recently started
work on using ‘results based accountability’ to help
plan and deliver outcome based services. This is expected to
help gather and present data in a more cohesive way.
OPPORTUNITIES AND
BARRIERS
- Barriers to participation can be practical
such as poverty, access, lack of coaches, transport and facilities,
or attitudinal such as cultural acceptability, lack of role models,
feeling unfit or not good enough, community insularity.
-
There are opportunities to address some of these practical
barriers. We list below some matters worthy of serious
consideration.
-
Investing to Save: Consideration should be given to the
provision of additional support to activities in disadvantaged
areas. This should be new money from health or community
regeneration budgets or ESF funds if possible - rather than a
reallocation of the existing sport budget which would be self
defeating. This would be investing to save- not only -but
especially - in regard to pressure on our health service since
lifestyle diseases and obesity threaten to overwhelm us.
-
Statutory listing: We know that we live in austere times and
the pressures on local authority budgets are considerable. We are
concerned that because the provision of sport and leisure services
is not a legal duty this area is at risk of being further
diminished simply because it is an easy target for cuts.
The published Programme for Government
states in chapter 2 that the aim is: ‘To support the delivery of effective and
efficient public services that meet the needs of people in
Wales.’ We would submit that the provision of sport and
leisure is vital to the needs of the people of Wales and ought not
to be discretionary. This is not to say we are
suggesting that sport and leisure should be immune from cuts
– clearly realism must apply. We do suggest, however,
that by requiring its provision as a legal duty then at the very
least local authorities would need to pause before acting, to make
proper impact assessments and ensure decisions are balanced and
made for the right reasons.
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Broadened access to the environment: In Wales we have a
spectacular natural environment that is a haven for outdoor
pursuits. We need to ensure that as many people as possible are
able to access our waterways and countryside and are able to enjoy
a wide variety of outdoor pursuits through the sustainable use of
our natural environment. The associated health benefits and
well-being generated from a more active population, as well as the
boost to local economies, increased tourism and job opportunities
in the countryside are compelling reasons to be developing Wales as
a sporting destination.
We are well aware that there are tensions however which can arise
between more casual users and those with property rights such as
landowners, farmers, anglers etc. It is vital that such issues can
be managed intelligently and sensitively so that as many as
possible can enjoy the obvious benefits responsibly - and without
damaging our precious environment.
Changes to the law in Scotland in 2003 enshrined an already
accepted presumption in favour of access. Critically it created a
clear, equal and intelligent basis upon which any such issues could
be managed for the protection of all interested parties and for the
stewardship of the environment itself. This is in stark contrast to
the more restrictive approach afforded by the CROW Act which
applies in England and Wales.
It is widely accepted that the Scottish system has been extremely
successful in both securing access, managing conflicts
and protecting the environment for the benefit of all. A report
commissioned by Scottish Natural Heritage in 2011 states as one of
its findings ‘The Responsible Behaviour Surveys show an
increasing and widespread awareness of the key responsibilities for
access to the outdoors as detailed in the Code among both
recreational users and land owners/managers.’ (The code
referred to is the Scottish Outdoor Access code)
The
Programme for Government states that the Welsh Government will take
action to ‘Improve
public access to land and water with a particular focus on access
for families and children’ (Environment & Sustainability
- Chapter 11). Furthermore in Chapter 4 of the Programme
(21st Century Healthcare) the government undertakes to
promote physical activities. We would submit that following
the Scottish model would represent significant progress in regard
to delivering on both these commitments.
-
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Schools: We believe that PE and sport in schools should be
given greater priority and importance as it is here that young
people establish skills and habits that provide the basis for their
adult behaviour. This greater importance would be
reflected in actions such as primary school banding including a
measure of children’s physical literacy or sports
participation, improved time for PE in initial teacher training,
continued professional development for teachers in PE (including
how to deliver inclusive PE), better links with local clubs to
provide enhancement opportunities, an extended school day to enable
extracurricular activity. We are particularly keen to see Estyn
comment on a school’s progress in forming and fostering
school club links. Further work should also be done to
examine ways that clubs can be supported to increase their capacity
to make these links.
- Volunteering: Volunteers are essential
to the provision of sporting opportunities. We believe it is
time to have a complete review in regard to the incentivising of
volunteering. Innovations such as tax credits, benefits to
companies who devote staff to volunteering in company time, use of
those not in employment or education should all be explored and
costed.
- As well as addressing practical barriers,
there is a need to address attitudinal issues in order to change
peoples’ behaviour. There are large numbers of people
in Wales who do not think of themselves as sporty or active and
just do not see it as something they would do or something they
should ensure their children do. For these people, a
significant attitudinal shift is needed. During the 1970s campaigns
on drinking and driving had a dramatic effect such that it is no
longer socially acceptable to drink and drive. Similar shifts
in attitudes are taking place about recycling. It would be
great if taking part in sport and ensuring your children take part
in sport became a social norm in wales, and that not doing so was
frowned upon. This would require significant campaigning and
good cooperation right across public sector, third sector and
commercial partners.
LINKS WITH OTHER
INITIATIVES
- Links between the activities of NGBs in
Wales and Welsh Government physical activity initiatives could be
improved. For example, there is only one Welsh NGB link on
the Change4Life website. NGBs don’t appear to be
organisations that departments across Welsh Government
automatically include or consult when designing any physical
activity initiative. Links and collaborative work right across
government could be improved. Sport cannot deliver the
significant behavioural change needed to deliver the targets in
Creating an Active Wales without greater collaboration with
education, children’s services, health, transport, economic
development and planning.
- A clear example of this is facility
provision. There are places in Wales where facilities have
clearly been planned with the involvement of the whole community
and sport’s needs have been considered alongside those of
education, library services, etc. Typically, these facilities can
be accessed easily and clear booking and access arrangements are in
place. Often there is also a café or social area
available. These facilities are usually well used during both day
and evening, making best use of resources. There are other
examples where there are school sportshalls that are barely used
out of school hours and where there are similar leisure facilities
within a few miles of each other.
MAJOR EVENTS AND THEIR
LEGACY
- Some sports have seen substantial increases
in their membership figures since the Olympics and
Paralympics. The London games provided a fantastic window for
Olympic and Paralympics sports and many NGBs for the sports
involved are able to give anecdotal examples of clubs receiving
large numbers of enquiries from interested individuals. Where
they have capacity and well developed infrastructure, sports have
been able to capitalise on this interest. Over the past few
years for example, a number of gymnastics clubs have moved from
running sessions in leisure centres to having their own bespoke
facilities. This, together with significant investment in
coach and workforce development, has meant that they have had far
greater capacity to accommodate new members. Rowing has seen
a 7% increase in clubs since the Games. However, many rowing
clubs are heavily reliant on having the correct equipment to cater
for beginners, which can be extremely costly. Access and facilities
are a phenomenally large challenge in the sport. For example,
three Swansea based clubs do not have appropriate access to water,
they launch boats from a slipway and their boats are stored
unsecured in an open air public car park. These three clubs are
struggling to cater for new participants as they face these
significant infrastructure challenges.
16.
For the Ryder Cup in Wales, a legacy fund project was created
and the Welsh Government committed £2million to this.
This funding was used to create specific beginner facilities which
could be used to introduce people to the game as well as to break
down a number of the perceived barriers which prevented people from
trying the sport. These facilities have seen great gains not only
in membership but visitors to the clubs. Golf Development
Wales (GDW) was also set up to maximize the impact of the Ryder
Cup. In the year after the run up to the Ryder Cup,
participants in GDW linked schemes increased by nearly
43%.